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The History of Aston Martin
It all started in 1913 when two cycling buddies, over a couple
pints at the end of a long day on the hill climbs (ok, I'm embellishing
the back story a bit here) decided to go into business together.
The two men where Lionel Martin and Robert Bamford. They started
out selling Singer automobiles. They were both handy mechanics
and Lionel was an accomplished driver. He was often seen racing
at the near by Aston Hill Hillclimb races near Aston Clinton.
In 1914 the two decided to start to build there own vehicles and
Aston Martin was born.
The name came from the combination of "Aston"
from the hillclimb races and Lionel Martin's last name. I could
never find out how or why Bamford's name was not involved, I envision
a nagging wife that didn't want to have the tax collector come
pocking around the household finances, but I somehow think that
Martin-Bamford's would have had the legacy that Aston Martin now
enjoys.
As with all great endeavors there are successes
and challenges. What makes Aston Martin such a great marquee is
that even though the challenges always seemed to outweigh the
successes the product was always notable. As such were the early
years. Soon after the first Aston Martin rolled out of the garage
he first world was started and the company shuttered up for the
duration. Once the war was over, and with fresh cash from Count
Louis Zborowski, the company started to roll out vehicles that
competed in races such as the French Grand Prix and Brooklands.
The early racing successes didn't result in a
beneficial partnership for the two founders and Mr. Bamford sold
his interest to Mr. Martin in 1922. Money was tight and cash flow
was kept positive by infusions by the Count. Unfortunately, in
1924 the Count died in a racing accident and the future of Aston
Martin became uncertain. In comes John Benson, later to be named
Lord Charnwood (I'm American so I have no idea what it takes to
go from just John to Lord Charnwood. However, I imagine it to
be quit painful). he Lord had the cash and the desire to continue
Aston's reputation in the racing world. He, however, didn't care
for Mr. Martin and in 1925 Lionel hit left the company.
Lord Charnwood didn't last for long. By 1926 he
had sold Aston Martin Motors to Renwick & Bertelli, a recently
formed engineering company, for 4000 pounds. It was at this time
the company moved to Victoria Road, Feltham. These new owners
where also not to last. About a year later Renwick and Bertelli
broke up and had to seek outside investors to keep the concern
running. By 1936 the Bertelli's had left and the largest investors,
the Sutherland family, took control. Now things were to get bad
- like I said, what makes Aston Martin so great is the blood and
sweat it took to build it. From the beginning, Aston Martin was
destined to become the world's greatest marquee. Even at the expense
of it many many owners. It indeed had a soul of it's own.
During WW II Aston Martin was assigned to making
tooling and spare parts for aircraft joysticks. It was during
these years that in the back corners of the works one of Aston's
earliest stars, Claude Hill, continued work on a sports saloon
- the Atom. It was the Atom that would spring board Aston Martin
back to it's intended path.
In 1946 David Brown saw a small classified ad
in the London Times offering Aston Martin for sale for only 30,000
pounds. He went over to Feltham to check the place out and drive
the Atom. He fell in love with Atom and bought the company for
the discounted price of on 20,500 pounds from the Sutherland family.
Aston Martin now had the leader it needed to become what it was
meant to be. Mr. Brown's core business was tractor parts. Specifically
gears and transmissions. At first he did little with Aston Martin
as his attention was devoted to finishing a new gear design. However,
a friend of his convinced him to buy another automotive company,
Lagonda, and merge it together with Aston Martin. After some shrud
positioning he acquired Lagonda for 52,500 pounds. Aston Martin
Lagonda was born. Yes, now you know why this site's domain name
is AML. In 1954 the company moved to its Newport Pagnell facilities.
With David Brown came the "DB" vehicles.
First there was the Aston Martin 2-litre, later called the DB1,
built between 1948 and 1950. In 1950 the DB2s started to roll
out of the plant followed by "DB"'s up till the DBS
V8 built from 1967 to 1972. For more information on each model
built please see our
Gallery section. Unfortunately, the company, which
had always just squeaked by, could no longer go in alone. In 1972
Mr. Brown sold the company to Company Developments Ltd. Company
Developments was a second string asset stripper - remember that
crazy in the 80's (see Pretty Women, Other Peoples Money, and
Wallstreet, for a refresher). Things did not look good. But before
they could rip the company apart two American enthusiasts, Peter
Sprague and George Minden, bought the company. They focused on
the product. Streamlining operations and improving quality. By
1981 things had greatly improved at Aston Martin but the American's
couldn't keep it going and sold the company to CH Industrial.
Who then sold it to Automotive Investments in 1983. They lasted
just a year before selling the company to Peter Livanos and Victor
Gauntlett. Could you imagine working at this place! You would
never know how the boss was. Then in 1986 Ford bought 75% of the
the company and the future of Aston Martin started to look a bit
more promising.
In 1993 Ford finally bought the rest of the company
from Victo Gauntlett and took over complete control of the operations.
Ford invested heavily into modernizing the plants and focusing
on innovative designs and technologies. For a company that averaged
only a few hundred examples a year started to produce hundred
then thousands of autos under Ford's leadership. In 2002 the company
produced 6000 DB7's. More than all of the previous "DB"s
ever built.
Ford Sells Aston Martin!
On Aug 31st, 2006 Ford has announced that Aston
Martin Lagonda is up for sale. Now we have been here before and
sometimes we have been in much more dire straights. Since Aston
Martin's humble beginnings in 1913 the company has been sold:
- 1946 Sold to David Brown
- 1972 Sold to Company Developments
- 1975 Sold to Peter Sprague and George Minden
- 1981 Sold to CH Industrial
- 1983 Sold to Automotive Investments
- 1984 Sold to Peter Livanos and Victor Gauntlett
- 1986 Ford buys 75%
- 1993 Ford buys entire company
This time it's Ford that is in dire straights.
The automotive giant is struggling to navigate the new world economy
with an old world pension, health care program, and union. Let
alone a product line up only second to GM. It's time for Ford
to streamline operations and generate some fast cash to fundamentally
change their business.
The good news is that this is the first time in
Aston Martin history that the company is set up to deliver consistent
profits. The product line up includes the DB9, Vanquish, and the
Vantage V8. Along with many specials like the upcoming DBS - which
may pr may not become a production vehicle. This means that Aston
Martin could be purchased and ran without the buyers taking on
a company under water.
The bad news is that since Aston Martin is above
water financially it may be purchased for investment reasons rather
than the love of the marques. The worst case scenario in my opinion
is a VW buyout, or similar company, that folds Aston Martin into
it's current global supply chain. For example, is it me or is
the Bentley Continental Flying Spur a VW Pheaton? (nothing against
VW -my day drive is a Passat!) What we need is an owner that will
fundamentally understand that Aston Martin is a brand that will
only retain its status if it retains its exclusivity.
David Richards and friends buy
Aston Martin for $925MM!
In early 2007 Ford sold 92% of Aston Martin to
the Aston enthusiast and CEO of Prodrive, David Richards. The
sale once again sees our cherished marque in British hands and
being lead by true enthusiasts. Prodrive is the automotive technology
and racing company behind Astons racing program. In addition to
David Richards, the American John Sinders and two Kuwaiti investment
firms where part of the deal -- a deal that went down just as
Aston Martin started to turn a profit. The company now has 100
worldwide dealerships selling around 6500 vehicles per year. Considering
that in the 1990's they were producing fewer than 50 examples
per year I'd say Aston is on a roll.
Check out the Timeline page for a blow by
blow - click here
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